2021 National Ice Cream Day, And No Cows Are Allowed
National Ice Cream Day. In recent years the meaning of ice cream has changed, reflecting the changing diet of the American people. According to Gallup, while 5% of US citizens do not eat vegetables or vegan, about 25% reduce their intake of meat. In addition, 41% of Americans have tried vegetarian meat. And the average American population buys milk-free milk.
On this year’s National Ice Cream Day, grocery chains like Whole Foods highlight their free choice options alongside the regular selection, and for good reason. Plant-based ice cream grows by 26.5% YoY while its milk counterparts grow by 1%, according to SPINS data.
The sector is projected to reach $ 1BN in sales by 2027. While it is currently a frustrating ice cream in general and a frozen dessert market, common varieties are wary. Baskin Robbins introduced oat-based ice cream at all its locations in 2021. Unilever CEO Matt Close reported an ‘explosion’ of non-dairy ice cream sales, but the difficulty of achieving an ice cream console. There is a lot of R&D in the category with new entrants highlighting creative ingredients to achieve the harmony of the ice cream and its unpleasant taste.
Add challenging products
Registered nutritionist and certified Holistic Health Coach trainer Kailey Donewald noted a change in consumer preferences over the years. He started a non-dairy-based company, Chicago-based Sacred Serve in 2017 to bring another healthy alternative to the category, starting with Whole Foods.
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