The name of the muscle car has always been an adjective of permission. Want more power with money? Forget about the sports car from Porsche or Lotus. Buy a muscle car and take the corners a bit. Today Dodge announced that he is making an electric muscle car and it will be available in 2024. The first question that comes to mind: Well, if it is a muscle car, what is missing?
There is a difference between a muscle car and a sports car, and the Dodge is specially prepared to know the difference. This product has long been associated with horsepower and is rapidly moving in a straight line. Dodge Viper. Dodge Challenger. Even the Dodge Durango, a soft SUV, is available with a deceptive V8 capable of delivering 710 hp - more power than most Porsches, though no one will pass the Durango facing the 911 on the track.
Part of the attraction of electric vehicles is their ease of operation. That was the first muscle-selling car market, too. However, instead of providing a sports car with a fixed chassis and significant aerodynamics, adding significant development costs, American car companies have already installed larger engines in everyday family cars. Bam. Muscle cars, baby.
Let's imagine that Dodge uses muscle car mold and makes a cheap electric racer, with great power, in a straight line - think of the Dodge Challenger rather than the Toyota Supra. This mold has several distinct features.
One, fatigue. Muscle cars are known for overheating, which are actually the product of excess energy, lack of gas refining, and complete disregard for the tires of your tires. Dodge joked about this ability in his tweet announcement, showing a car smoking all four tires. Dodge knows his audience.
Muscle car owners expect to be able to tune, repair, and modify their cars at home. That is one of the biggest complaints about this type of car. Straight from the factory, muscle cars can, but the buyer understands that the manufacturer has left some parts to keep the sticker price as low as possible. Want a better pull? Swap tires. Looking for a better corner? Insert the Swiffer sway bars. The electric motor has to change - something that goes awry as performance is often improved through software tweaks rather than mechanical adjustments.
Tesla has long been criticized for not wanting car repairs and home repairs. This is an opportunity for Dodge and others. A huge swath of car buyers expect them to be able to twist their cars, and I will bet this census is important for Dodge’s future growth.
These distinctive muscular features are what make the class so attractive to the Dodge. The automotive brand strives to keep up with the market with the old car stack, and a low-muscle car formula can allow for cheaper development costs.
And keeping development costs low is what Dodge needs right now.
Dodge is owned by Stellantis, a new automotive organization formed when the FCA, Dodge's former owner, merges with the Dutch automaker PSA Group. It’s confusing when it comes to Dodge’s former owner. Formerly mentioned as well as the GM and Ford giants, Chrysler previously owned the Dodge but is now another product in the Stellantis family. Together, Dodge and Chrysler donated only six cars, and no one has seen major updates over the years.
The electric car can revitalize this product in the same way as the Bronco renewable Ford.
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